Pro's and Con's for consumers when
shopping online
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| Pro's | Con's |
| No checkout queues | Unable to examine products personally |
| Reduce prices | Not everyone is connected to the Internet |
| You can shop anywhere in the world | You can get addicted |
| Easy access 24 hours a day | There is the possibility of credit card number theft |
| Wide selection to cater for all consumers | On average only 1/9th of stock is available on the net |
Pro's and Con's for Businesses
| Pro's | Con's |
| Should increase their market share | Hardware and software are essential and these are big |
| Enables them to access international markets | Distribution must be very efficient |
| After they have paid off their capital costs it should increase their productivity | Website site would have to be constantly updates. Which leads to extra labour costs and training and retraining costs |
| Enable them to achieve greater economies of scale |
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